5 Secrets To Marketing your Nonprofit Consistently in 2022
Updated: Jan 17
Do not worry if you have no idea what to do when it comes to marketing your nonprofit. It's not as complicated as you might think.
Consistent marketing is as essential for growing and maintaining a nonprofit as it is for businesses. Marketing your nonprofit involves so much more than updating your website and creating social media accounts. A number of simple actions can be taken to reach your target audience, educate the public, and increase support for your mission.
Your marketing efforts will be boosted by implementing these 5 steps, and you'll be on your way to reaching your organization's goals.
Have a plan - Nonprofit marketing plans are simply documents that outline the activities needed to conduct any marketing campaign. Ideally, this document should be shared with everyone in the organization so they can refer to the campaign's main goals if any adjustments need to be made. A well-developed marketing plan is essential for nonprofit organizations to help them grow faster and more efficiently. Nonprofits that develop a strategic, thoughtful, and purposeful marketing plan see the most success and growth. Only 26% of nonprofit organizations have a sophisticated/mature nonprofit marketing plan for content, according to the Content Marketing Institute’s (CMI) 2016 Nonprofit report.
Marketing plans for nonprofit organizations usually target raising donations, growing memberships, deepening engagement, and raising awareness. But technology has changed the way marketing plans are made today, and these plans have become increasingly digital as time goes on. Your mission depends on a strong online presence to spread the word about it.
Creating a good marketing plan involves several steps: Analysing what's working and what's not; establishing the right goals and smart objectives for your organization; being relevant; working with the right people; developing a compelling message; and choosing the right platform to share it.
Create a calendar of activities - Many nonprofit organizations schedule and hold several events throughout the year. With a calendar that has been strategically developed, you have plenty of time to raise money before the event and plan effectively. Also, It gives you time to work towards planning a successful event and to start letting the community know about your upcoming opportunity. As an organization, it's best to have an internal calendar that helps to track all of these events. In addition, your supporters, donors, and attendees will also benefit from this type of calendar.
Define your target audience- Knowing who your customers are and where they are can help you tailor your marketing efforts to reach them and prompt them to take action. Be clear about who you are trying to reach and what you hope they will do.What is their age or gender? What is their income level? Do they trust certain news sources? What social media platforms do they use? What's the best way to contact them? What issues are most likely to stir their interest? Do you want them to donate, volunteer, join your organization, or spread the word?
Choose which platforms to use - Instead of trying to use every social media platform, pick two or three where you will most likely find your target market. Then, focus your energy and marketing efforts there.
Have a marketing budget- Creating a plan without a budget is not a smart move. You need to decide on your strategies and determine how much you will need to make them work. Set a budget for ads most especially as this helps you reach a wider audience.
How Can Ellah Communications Help You Market Your Nonprofit
Marketing your nonprofit doesn’t need to be so difficult a strategy is all you need to scale. A strategy is a guide that helps you to achieve your goals and grow your digital footprint.
The Build your digital strategy is a One on One Session for Organisations struggling with growing online to chart the course for their growth
During this session we will :
Run a full digital audit
Create a Plan and Strategy
Create a Social Media Visibility Plan
Build your content for digital
Clarify your target audience
Set SMART GOALS for digital
In addition, you’ll get:
90 days content calendar
Nonprofit Social Media Toolkit
Digital Strategy Document.
Interested in leveling up in 2022? Visit HERE to begin