• Emmanuella Imo


From research, Non-Profits usually struggle with managing their social media either because they lack the expertise or they are understaffed. The goal of this post is to teach you how to manage your nonprofit social media like a pro. Are you ready? Come with me!


One of the important things to note about leveraging social media platforms is that you do a lot as a Non Profit in making sure the world is a better place, and because of this, there are people out there interested in your story and the work you do.

Social media platforms afford you cheap publicity and the opportunity to control your narrative. It also provides the opportunity for you to document your journey as an organization, the impact your project is bringing to society, and serve as a portfolio for your past projects.

However, you need to have a clear goal for starting a page on a social media platform. Some would use Twitter to engage in conversations that relate to the work they do with the goal of being seen and known as an authority in a particular industry. While Instagram is great for documenting stories and projecting the photos and videos from your projects to gain what is known as social proof. Also, with pictures and videos on Instagram, the stories are believable and a community is easily built around your brand. This helps to make digital footprints that would in turn help to achieve the goals of the organization.

Now, why have you chosen Instagram instead of Facebook? And how would using Instagram help to achieve the overall goal of the organization? To manage your Non Profit as a Pro you need to be clear on this because it would facilitate the kind of content and the strategy that would be employed.


We have talked extensively about the importance of having a goal. A strategy is a plan that is put in place to facilitate the achievement of your set goals.

Imagine your goal is to attract two international donor organizations. What would be your strategy? Share videos and pictures of your projects and use hashtags of the communities they belong to? Engage with their pages consistently for one month? Depending on the goals you have set, you'd need to decide on a strategy to achieve your goals.


A content strategy looks at achieving your goals from the point of view of content. What kind of people do you want to attract? What are their pain points and what kind of content are they engaging with?

Answering all these questions and more would help you decide if you'd create more carousels to educate, videos to showcase the behind-the-scenes or pictures to showcase your project. Your content strategy helps you decide all these.

Don't forget that the goal is to teach you how to manage your nonprofit social media like a pro. If you are able to do all these, you'd be able to focus more time on other things and get the attention you need for your work.


Content pillars are important so you don't have to always think up content ideas from scratch. Content pillars look like key points about the work you do. As a brand that helps non-profits manage their communication and social media management, a content pillar would be "The Importance of Social Media Management" or "Social Media Management for Non-Profit."

Thinking about this would help me generate other ideas like - How to Manage your social media as a Non Profit, Attracting Donors with your Social Media Pages, How come up with your social media report for the month, and many more...

If you do not currently have content pillars, it is time to create them. Ready? What are the messages that form the core of the value you provide? If you can answer this, you have your content pillars!


Now that you have clarified your goals, strategy and content pillars, it is time to come up with a content calendar. You already know what a calendar is for, right?

A calendar helps you know what day it is. A content calendar helps you know what needs to go out on what day and at what time! A typical content calendar has a date, time, type of content, caption for content, hashtags, call to action, and more.

This helps to ease the burden of always thinking up content to post every day. Having a content calendar helps you focus on other important matters of your organization.

Creating a content calendar is one important way in the list of how to manage your Non Profit social media like a pro. This helps to aid the next point we would be discussing.


Use Canva to make simple designs with your brand colour, logo and font style/type. It is always great to batch create your content seeing that you already have the ideas of the content you should be creating, on your calendar.

Canva is very easy to go around. Take advantage of it. This would help your social media look like it is being managed by a pro.


Now that you have made all your designs and come up with content for your social media, it is time to schedule them. You can take advantage of Meta Business Suite to schedule all your content for up to a month or two. This would help you spend more time on engagement and strategic collaborations that would support driving the attainment of your organizational goals.

Makes sense?

If you are able to apply these tips shared here, you will not only be able to do it for yourself, but you'd also be able to do it for others. Now, this is how to manage your Non Profit social media like a pro.

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